About

Adaxial Limited specialises in improving the operational and financial performance of client companies. We work for Banks, Private Equity investors, Venture Capital companies and management teams to provide answers and solutions. We offer a range of services tailored to assist our clients with all aspects of corporate finance including turnaround, strategy, research, acquisitions, disposals, BIMBO’s MBOs and MBIs

Adaxial personnel work alongside stakeholders and management providing leadership, advice and executive support, as appropriate, to realise the full potential of underperforming businesses,  re-specifying organisational structure and business processes, appropriate to the size and complexity of the client company.

The team’s experience covers a broad range of industry sectors and disciplines, with an understanding of the turnaround environment and the key requirements of a successful turnaround and optimisation of stakeholder value.

Our team has a proven track record of success has been delivered time and time again by hands on involvement working in businesses with management teams.

We believe that many of the techniques used in a turnaround process can also be applied in a preventative and pro-active manner to help a company manage the risks and opportunities. In Adaxial we can offer not only in helping rescue companies in difficulty but also in taking on a leadership role and board position in reviving or growing them.

About Denzil Lee

Denzil has a Degree in Applied Economics from the University of Wales and spent the early part of his career in sales and marketing within the fmcg sector. He was Marketing Director of Colgate subsidiaries in the UK and overseas including Terry’s of York and Colgate Spain and boasts of many new product and brand achievements.

He has been CEO of Wilkinson Sword with responsibilities in the UK and overseas including Japan, Pakistan, India, Thailand and the Philippines. He first became involved with private equity in 1990 when he led the successful MBO of Maclaren. Over his 18 years experience in venture capital backed companies he has held CEO/Chairman positions with companies in the portfolios of Bridgepoint Capital, Barclays Ventures and Octopus Ventures and has worked on projects with numerous other VC’s and carried out pre deal due diligence for Banks. He has participated in MBO, MBI and BIMBO deals most of which have been turnarounds and in which he has always taken full hands on roles.

His category experience is wide and comprehensive demonstrating flexible and portable business skills. In turnaround scenarios this is a great asset in that one can draw from experiences from a wide range of situations and sectors and sometimes apply new approaches to the key issues.

He is a former chair of the Baby Products Association, has been Northamptonshire Businessman of the Year, a Winner of the BVCA Turnaround Award and a full member of the Institute for Turnaround.